Writing Great What's New Notes
Your What's New section is prime real estate. Make it count.
Keep It Brief
Users scan, they don't read. Bullet points work well.
Highlight User Benefits
Focus on what's improved for the user, not technical details.
Be Consistent
Use a similar format each release so users know what to expect.
Add Personality
A little humor or warmth goes a long way.
Localize It Too
What's New should be translated just like your description.
Getting Started with App Store Localization
Learn why localizing your App Store listing is essential for reaching global audiences and how ShipLocal makes it easy.
Top 5 Markets for iOS Apps in 2026
Discover which countries offer the best opportunities for iOS app growth this year.
Common Localization Mistakes to Avoid
Learn from these frequent errors developers make when localizing their apps.