Getting Started with App Store Localization

App Store localization is one of the most effective ways to increase your app's visibility and downloads in international markets. Yet many indie developers skip this step, leaving significant growth opportunities on the table.

Why Localize Your App Store Listing?

When users search the App Store in their native language, they're more likely to find and download apps with localized metadata. Here's what the data shows:

• Apps with localized listings see 25-40% more downloads in target markets
• Localized keywords help your app rank for searches in each language
• Translated descriptions build trust with international users

What Can You Localize?

Apple's App Store Connect allows you to localize several key fields:

1. App Name - Up to 30 characters
2. Subtitle - Up to 30 characters
3. Description - Up to 4,000 characters
4. Keywords - Up to 100 characters
5. Promotional Text - Up to 170 characters
6. What's New - Up to 4,000 characters

Each of these fields can be optimized for search and conversion in every supported language.

The Traditional Approach (and Why It's Painful)

Traditionally, localizing your App Store listing meant:

1. Exporting your metadata to spreadsheets
2. Sending spreadsheets to translators
3. Waiting days or weeks for translations
4. Manually copying translations back into App Store Connect
5. Repeating for every language and every update

This process is tedious, error-prone, and expensive.

A Better Way with ShipLocal

ShipLocal streamlines the entire process:

1. Connect to App Store Connect in seconds
2. Select your source language and target languages
3. Generate AI-powered translations optimized for ASO
4. Review translations side-by-side with your original
5. Push updates directly to App Store Connect

No spreadsheets. No copy-pasting. No waiting.

Get Started Today

Ready to take your app global? Sign up for ShipLocal and start localizing your App Store listing in minutes.